HOLLAND, Mich. - July 7, 2021 – The National Marine Manufacturers Association (NMMA) announced boat dealer recipients of the 2020 Marine Industry Customer Satisfaction Index (CSI) Awards. The 2020 CSI Awards honor boat dealers for customer satisfaction excellence in sales, and for excellence in continued service. 

For the fifth consecutive year, the NMMA is using dealer satisfaction data collected through the Marine Industry CSI program to recognize boat dealers who actively measure customer satisfaction and pursue continuous improvements to better serve their customers. 

Tiara Yachts is proud to acknowledge the below winning authorized Tiara Yachts dealers.

•             Alexander Marine USA | Service 
•             Portland Boat Works | Sales & Service
•             Quality Yacht Services (Boat Management) | Sales
•             Silver Seas Yachts (Newport Beach) | Sales 

Tiara Yachts winners can also be found on BoatSatifaction.com, here: Tiara Yachts Dealer Results.

“We’re proud of our dealers who strive to better their Sales and Service Departments, ultimately ensuring a better overall experience for our customers. Internally, we continue to work hard to ensure our customers are satisfied and are grateful for our dealers who focus their efforts on that as well” Dave O’Connell, Vice President of Sales and Marketing.  

The 2020 CSI Award dealer recipients achieved an independently measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year. Data is collected as part of a survey of customers purchasing a new boat between January 1, 2020 and December 31, 2020. For this reporting period, the program surveyed more than 175,000 customers.

Additionally, Tiara Yachts was recognized as a 2020 winner for excellence in customer satisfaction. The complete list of boat and engine manufacturer winners can be found here. 

Tiara Yachts, headquartered in Holland, Michigan, is one of the oldest privately held boat manufacturers in the United States. The Tiara Yachts model line includes inboard vessels from 39 to 53 feet, in the Open and Coupe lines. Outboard powered Tiara Yachts models range from 34 to 48 feet in three distinct Series: Luxury Sport (LS), Luxury Crossover (LX) and Luxury Express (LE). For more information, please visit tiarayachts.com.