Privacy Policy

Tiara Yachts (referred to as “Tiara,” “us” or “we”) recognizes that your privacy is important. This Privacy Policy (the “Policy”) discloses the privacy practices of Tiara’s website, (the “Site”), as well as related products and services we may offer to you (collectively referred to as the “Services”). This Policy covers how Personal Information that we receive or collect about you is used or shared.  By using our Site and Services, you agree to the terms of this Policy as they may be amended from time to time.

We treat any data that identifies you, or reasonably can be linked to you, as “Personal Information.”  Data that has been de-identified or aggregated so that it cannot reasonably be linked to you is not Personal Information, and we may use that data for any purpose.  

Personal Information We Collect From You 

We may collect the following Personal Information about you:

Contact Information, such as name, postal address, phone, and email address.  

Internet or Similar Network Activity, such as your IP address and activity on our Site, as well as your interaction with our advertising and other communications.

Commercial Information, such as information relating to your purchases and services, and purchasing or consuming histories, tendencies or interests.

Location Information, such as information collected automatically when you access our Site.

Demographic Information, such as age or birthday, race or gender.

How We Obtain Your Personal Information 

We obtain your Personal Information in the following ways:

From You:   We obtain most of the Personal Information that we collect about you from you when you interact with our Site, including when you contact and communicate with us via forms contained on our Site.

From Our Partners:  We may obtain Personal Information about you from our service providers or other partners, including dealers and marketing partners.  For example, you may complete an ownership survey, and that information may be shared with us.

Our Use of Personal Information
We may use your Personal Information as follows:

Provide Our Products and Services:  We use Personal Information to furnish our Services, including to process and fulfill your purchases of our Services and to improve the quality, safety and security of the Services.

Communicate with You:  We use Personal Information to respond to communications, contact you about your transactions, promote our Services, provide other relevant information, and request information or feedback.

Personalize Your Experience:  We utilize Personal Information regarding your use of our Site, including to personalize and enhance your experiences.

Internal Research:  We use Personal Information to conduct internal research to develop, improve or repair our products, services or technology.

Security or Fraud Prevention:  We use Personal Information to: (1) prevent, detect, protect against, or respond to security incidents, and (2) preserve the integrity or security of systems.  

Legal Compliance:  We may use Personal Information to comply with applicable law or to comply with a lawful governmental request.  

We strive to retain your Personal Information only for as long as necessary to fulfill the purpose(s) for which we obtained the information or as otherwise required by law. 

Our Sharing of Personal Information
We may share Personal Information with service providers who act on our behalf, our partners, or others operating at your direction or where legally necessary or appropriate.  

Legal Affiliates:  We may share information with our subsidiaries and legal affiliates.

Service Providers:  We engage third parties to act as our service providers and perform certain tasks on our behalf in connection with our Site and Services.  The tasks performed by service providers include: (1) processing and storing Personal Information, (2) assisting with marketing communications and advertising, (3) customer service assistance; (4) providing technology services, including assisting with our Site.  We may share all types of Personal Information described above with service providers.  We encourage service providers to take reasonable steps to ensure that they keep Personal Information confidential and only utilize Personal Information as permitted.

Partners:  We may partner with third parties to provide services and other offerings.  For example, we may share your Personal Information with Tiara dealers to provide products or services that may interest you.  We take reasonable steps to ensure that the entities to which we share your Personal Information keep the information confidential and only use it as permitted.

Other Legal Purposes:  We also may share Personal Information: (1) with your consent, (2) to respond to subpoenas, court orders, or other legal process or otherwise as required or allowed by law or the competent governmental or judicial authorities; (3) to cooperate with law enforcement, government or regulatory entities, and safety or investigation authorities; (4) to establish or preserve a legal claim or defense; or (5) as part of a corporate restructuring, sale of assets, merger or divestiture.

Use of Cookies
Like many commercial websites, we analyze how visitors use our Site with "cookie" technology. A cookie is a small text file that is placed on your computer when you access our website and allows us to recognize you each time you visit the website. We may use cookies to (1) enhance or personalize your website usage and experience; (2) monitor website usage; and (3) improve the website and our services, including providing you with interest-based ads.  We may work with service providers that help us track, collect and analyze this information.  We may combine the information we collect through cookies with other information we have collected from you or information from other sources.

Most browsers are initially set to accept cookies. If you choose, you can set your browser to reject cookies or you can manually delete individual cookies or all of the cookies on your computer by following your browser’s help file directions.  Please refer to your browser instructions or to www.aboutcookies .org to learn more about how to adjust of modify your browser settings.  However, if your browser is set to reject cookies or you manually delete cookies, you may have some trouble accessing and using some of the pages and features on our website. Please note that browser-management tools for cookies are outside of our control, and we cannot guarantee their effectiveness.   

Security of Your Personal Information
We use commercial reasonably physical, technical and administrative security measures to reduce the risk of loss, misuse, unauthorized access, and disclosure.  Please note, however, that no security measures are perfectly secure, and we are unable to guarantee the security of your Personal Information. 

Third Party Websites and Applications
Our Site may contain links to websites or applications hosted by third parties.  This Policy only applies to websites and applications within our control and does not apply to any third party sources.  Any data collected through third party websites or applications shall be subject to the privacy practices of the third party, and you should review the privacy policies of these third parties prior to sharing any data.

Your Rights and Choices Regarding Your Data 
We give you certain choices regarding our use and disclosure of your Personal Information for promotional purposes.  You may opt-out from receiving electronic communications from us by contacting us as detailed in the “Contact Us” section below.  If you no longer want to receive promotional-related emails from us, you may opt-out according to instructions in such communications.  Please note that if you opt-out of receiving marketing-related messages, we may still send you important administrative messages.

EU and UK Data Subjects
The EU’s General Data Protection Regulation provides EU data subjects with the additional rights described below.

Use of Personal Information

We generally act as a data controller of EU data subject’s Personal Information submitted to us. We rely on that Personal Information for the legitimate commercial purposes of providing our products and services to you. Where we need to collect Personal Information by law or under the terms of a contract we have with you, and you fail to provide that Personal Information when requested, we may not be able to provide you with our products or services. We consider and balance any potential impact on you and your rights before we process your Personal Information. We do not use your Personal Information for activities where our interests are overridden by the impact on you unless we have your consent or are otherwise required or permitted to by law.  In certain circumstances, we act as a data processor, and, in those circumstances, we process your Personal Information for the purposes set out in this Policy consistent with the data processing terms of those partners.  

We also may rely on your consent to collect, use or disclose your Personal Information. If we are relying on your consent to process your Personal Information, you have the right to withdraw your consent at any time by contacting us at the information below.  We will only use your Personal Information for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your Personal Information for an unrelated purpose, we will notify you and explain the legal basis that allows us to do so.

If you are located in the EU and have any complaints regarding our privacy practices as a data controller, you have the right to make a complaint at any time to your local Supervisory Authority. However, we would appreciate the chance to address your concerns before you approach your Supervisory Authority, so please contact us first at the information below.

Data Subject Requests

If you would like to request a copy of your Personal Information being held by us, request that Personal Information be deleted, or to update and/or correct your Personal Information or request that we provide a copy to another data controller, please follow the process detailed in the “Your Rights” section below. We will need enough information to ascertain your identity as well as the nature of your request. We will aim to respond to your request within one (1) calendar month of receipt of the request. Where we were unable to do so within the calendar month, we will notify you of the soonest practicable time within which we can respond to your request (and within three (3) months from the date of your request).  Please note that there are certain exemptions and restrictions of these rights under the European data privacy laws that enable personal information to be retained, processed or withheld from access, and we will inform you of these exemptions and restrictions, if applicable. 

International Data Transfers

We offer EU and UK Model Clauses, also known as Standard Contractual Clauses, to meet the adequacy and security requirements for our customers that operate in the European Union and the United Kingdom, and make transfers of Personal Information from those jurisdictions to the United States and other countries that lack adequacy determinations.  Please contact us as detailed in the “Contact Us” section below for more information.

Your Rights

Various privacy laws, including the California Consumer Privacy Act (“CCPA”), provide consumers with the additional rights, including: 

The right to know what personal information we have collected, used, disclosed and sold about you; and 

The right to request that we delete any personal information we have collected about you, subject to certain exceptions. 

If you would like to exercise the above rights, please contact us by phone at (616) 392-7163, or by email at

When you exercise the above rights and submit a request to us, we will verify your identity.  We may ask for your email address or other information that we believe you will know that will allow us to verify that the request is coming from the person named in the request.  If we are unable to verify your identity, then your data privacy request will be denied. You also may designate an authorized agent to make a request for deletion on your behalf, subject to appropriate verification.

As noted above in the “Use of Cookies” section, you can opt out of our use of cookies that may serve interest-based advertising by setting your browser to reject cookies or you can manually delete individual cookies or all of the cookies on your computer by following your browser’s help file directions.  Please refer to your browser instructions or to to learn more about how to adjust of modify your browser settings.  

Your exercise of these rights will have no adverse effect on the price and quality of our goods or services.

Personal Information Concerning Children
Our Site is not intended for anyone under the age of 16.  We do not knowingly collect Personal Information from individuals under the age of 16, unless the Personal Information is submitted with verifiable parental consent. 

Updates to the Policy
We may update this Policy periodically as we offer new products and services, and as our business, technology, and laws change. You can determine when this Policy was last revised by referring to the “Last updated” reference below.  Any changes will become effective upon posting of the revised Policy. 

Contact Us
Tiara Yachts
725 E. 40th Street
Holland, MI  49423 

Last updated:  March 31, 2022.