News Archives

48 LS with Mercury 600 hp engines

2022 Model Year Top Dealers and Salespeople Awards Announced

August 23, 2022 - Tiara Yachts recognized its top-performing dealers and salespeople for the 2022 Model Year. The winners’ accomplishments are a result of their dedication to excellence and the customer experience.
Apex Marine in Miami

Apex Marine Voted Best Boat Dealership in Miami Two Years Running

August 9, 2022 - Tiara Yachts celebrates the accomplishment of its Miami authorized dealer, Apex Marine, for being voted the 2022 Best Boat Dealership by Miami New Times’ readers for the second year in a row.
CSI Award

Tiara Dealers Recognized in NMMA CSI Awards

June 23, 2022 - Tiara Yachts celebrates the accomplishments of 13 of its authorized dealers that have been recognized by the National Marine Manufacturers Association 2021 Marine Industry CSI Awards.
Tiara presents GLBBS with $75,000 donation

Tiara Yachts Opens Doors for Great Lakes Boat Building School

March 8, 2022 - The Great Lakes Boat Building School (GLBBS) received a transformational gift of $75,000 from Tiara Yachts in support of the “Come Aboard, Launch Careers” capital campaign that will increase the school’s capacity for educating marine professionals.

Lakeland Boating: Leon Slikkers and a Legacy of Innovation

March 1, 2022 - Lakeland Boating featured Tiara Yachts founder Leon Slikkers in its March issue. Read the profile entitled 'A Legacy in Innovation' online here.
Tiara Yachts Plant

Tiara Yachts Receives Marine Industry CSI Award

February 17, 2022 - Tiara Yachts announced today it has earned the 2021 Marine Industry Customer Satisfaction Index (CSI) Award from the National Marine Manufacturers Association (NMMA) for outstanding customer satisfaction in multiple product segments.
EX 60 Cockpit View

Tiara Yachts Introduces New Inboard Powered EX 60

February 15, 2022 - Tiara Yachts, family-owned manufacturer of American-made luxury watercrafts, announced its new inboard-powered yacht model, EX 60, the largest inboard model Tiara Yachts has ever built.
34 LS

Tiara Yachts Adds Kelly's Port to Dealer Network

February 9, 2022 - Tiara Yachts, family-owned manufacturer of American-made luxury watercrafts, is pleased to announce the latest addition to its dealer network, Kelly’s Port, broadening its reach in the Ozarks region.

Grand Rapid Business Journal: Boating Emerges as Top Activity

January 12, 2022 - The Grand Rapids Business Journal recently sat down with Tiara Yachts President and CEO Tom Slikkers to discuss the rise in popularity of outdoor activities during the pandemic.
Tom Slikkers accepts award on behalf of Leon

Leon Slikkers Honored with Lifetime Achievement Award

November 18, 2021 - Leon Slikkers’ passion, innovation and craftsmanship were recognized at this year’s seventh annual Boat Builder Awards, where he received the Lifetime Achievement Award.
Tiara Yachts Boats on Display at FLIBS

Tiara Yachts Reports Record Sales at 62nd Fort Lauderdale International Boat Show

November 16, 2021 - Tiara Yachts, family-owned manufacturer of American-made luxury watercrafts, announced today that it reached record sales at the 62nd annual Fort Lauderdale International Boat Show this October. The company sold a total of 58 retail units spanning inboard and outboard models.
Tom Slikkers

Soundings Trade Only: Q&A with Tom Slikkers

October 25, 2021 - Soundings Trade Only recently sat down with President & CEO Tom Slikkers for a Q&A. Read the entire article at www.tradeonlytoday.com
Leon Slikkers in front of blue boat hull

Chairman Leon Slikkers Retires after 75 Incredible Years in the Marine Industry

September 8, 2021 – Leon Slikkers, a marine industry pioneer, whose career building boats dates back to the 1940s, is retiring from Tiara Yachts, the company announced today.
48LS from above

Winners of the 2021 Model Year Top Dealers & Salespeople Awards Unveiled

August 31, 2021 - Tiara Yachts is pleased to announce the top-performing dealers and salespeople of the 2021 Model Year. Their hard work and commitment to excellence contributed to a year of unprecedented growth despite its unique challenges.

Tiara Yachts Dealers Earn 2020 Marine Industry CSI Award Recognition

July 7, 2021 - The National Marine Manufacturers Association (NMMA) announced boat dealer recipients of the 2020 Marine Industry Customer Satisfaction Index (CSI) Awards. The 2020 CSI Awards honor boat dealers for customer satisfaction excellence in sales, and for excellence in continued service.
43LE-TerraceDeployed

North America Outlook: Innovation at the Prow

July 1, 2021 - Tiara Yachts was featured in the June 2021 issue of North America Outlook. CEO Tom Slikkers talks about Tiara's operations and provision of high-end luxury boating products across the US.
48LS Running Right

48 LS Lands Spot on Boating Industry Top Products List

May 13, 2021 - The Tiara Yachts 48 LS was recognized by Boating Industry as one of the 50 Top Products of 2021. The Top Products program selects the marine industry’s most innovative products and services to recently hit the market based on their impact on the industry, innovations and how they advance the product c...
48 LS, Water Eye View, Profile Rendering

World - Tiara Yachts Debuts Newest Model, 48 LS

February 11, 2021 - Tiara Yachts is excited to announce the launch of the 48 Luxury Sport. The largest outboard-powered model Tiara Yachts has ever built, the 48 LS is also the first outboard-powered model under the Tiara Yachts name.
Tiara Yachts Logo, Grey

S2 Yachts Brings Tiara Yachts and Tiara Sport Under Single Brand

January 5, 2021 - S2 Yachts is pleased to announce the consolidation of their Tiara brands (Tiara Yachts and Tiara Sport) under the Tiara Yachts banner.
39 Coupe, Overhead, Running Left

Tiara Yachts Announces Top Dealers and Salespeople for 2020 Model Year

October 21, 2020 - Tiara Yachts and Tiara Sport are pleased to announce our 2020 Model Year top dealers and salespersons. Their hard work and dedication to our brands helps to continue the growth both see in the marketplace.

S2 Yachts adds Dena Meiste to Sales and Marketing Team

May 28, 2020 - Tiara Yachts added Dena Meiste to the Sales and Marketing team as its Marketing Coordinator. In her role, she will provide support to the Sales and Marketing department.
43 LE, Cockpit Overhead View

Tiara Yachts Unveils 43 Luxury Express

May 13, 2020 - Tiara Yachts expanded its lineup with the launch of the 43 LE, the first model in the Luxury Express series. The 43 LE combines sport styling with luxurious amenities and the thrilling performance of outboard propulsion.
38ls

38 LS Named Top Product by Boating Industry Magazine

May 1, 2019 - The Tiara Sport 38 LS earns recognition as one of 50 of the top products of 2019, as selected by Boating Industry Magazine.
49 Coupe, Profile View, Sunset

Forbes.com Features the Tiara brands in their Made in America Series

December 11, 2018 - President and CEO, Tom Slikkers, sits down with Forbes.com to discuss the Tiara Yachts brand, our rich family history and commitment to West Michigan.
34lx

Tiara Yachts Introduces 34 LX at 2018 Fort Lauderdale International Boat Show

November 5, 2018 - Tiara Yachts continues to build its outboard model lineup with the launch of the 34 LX, the first Luxury Crossover model from the Tiara Yachts brand.
F44, Bow Running

S2 Yachts Announces New Director of Marketing and Communications

September 6, 2018 – S2 Yachts is pleased to announce the promotion of Whitney Vishey to the role of Director of Marketing and Communications for the Tiara Yachts and Tiara Sport brands.
34 ls

Tiara Yachts Launches New Model in Sport Series, the 34 LS

August 2, 2018 - Tiara Yachts is expanding the LS product lineup with the launch of the second model in the series, the 34 LS. With a focus on luxury sport yachting, the Tiara Yachts lineup offers sophisticated vessels ready to meet the demands of day yachting.
Tiara Yachts Wins

Tiara Yachts Wins MIBS Innovation Award

February 19, 2018 - The all-new Tiara Yachts 38LS, which debuted in the fall of 2017, has been awarded the 2018 Progressive Insurance Miami International Boat Show Innovation Award.

Kidde Fire Extinguisher Recall

January 15, 2018 - We have been notified by our distributor of a recall notice issued by Kidde, the manufacturer of numerous fire extinguishers including the model Mariner 110 supplied with our new models.
38 ls

Introduction to the 38 LS

May 26, 2017 - S2 Yachts is expanding its presence in the marketplace with the launch of the first-ever outboard-powered Tiara product with the Luxury Sport series.

Tiara Yachts Receives NMMA 2016 Marine Industry CSI Awards for Excellence In Customer Satisfaction

September 12, 2016 - Holland, Michigan - Tiara Yachts has been recognized by the National Marine Manufacturers Association for excellence in customer satisfaction. This prestigious award is presented to manufacturers who recognize the importance of customer satisfaction programs and utilize industry best practices.
44 Coupe cockpit

Tiara Yachts Announces New Director of Manufacturing

June 2, 2016 - Tiara Yachts is pleased to announce the promotion of Kelly Slikkers to Director of Manufacturing. Kelly has a Bachelor of Science degree in Engineering, Naval Architecture & Marine Engineering from the University of Michigan. Tim Slikkers will take over as Lamination Manufacturing Manager.
39 Coupe

Tiara Yachts Proudly Expands Coupe Line

November 4, 2015 - Tiara Yachts is pleased to continue the success and enthusiasm of the Tiara Coupe series with its brand new 39 Coupe. The refined 39 Coupe made her debut at the 2015 Ft. Lauderdale International Boat show to an enthusiastic crowd of Tiara Yachts dealers and media personnel.

Tiara Yachts Awards Top Dealers and Retail Sales Representatives

August 31, 2015 - Tiara Yachts announced a record year in retail sales and market share growth during its annual dealer conference aptly themed, Modern Legacy.
44 Coupe

Tiara Yachts Builds on 50 Coupe Success with Introduction of New 44

April 1, 2014 - Tiara Yachts’ highly successful 50 Coupe will soon be sharing the limelight with a brand new Tiara 44. The new 44 Coupe will be introduced in the late summer of this year at a private, invitation-only engagement, followed by her boat show debut.
Tiara Yachts headquarters

Tiara Yachts Kicks Off Boating Season with Successful Spring Open House

March 25, 2014 - Tiara Yachts hosted more than 100 guests at its Bring in the Spring Open House on Sunday, March 16th in their state-of-the-art manufacturing facility located in Holland, Michigan.
43 Open

Tiara Yachts Groundbreaking

August 27, 2012 - Construction has begun on the 300,000 sq. ft. expansion of Tiara Yachts’ manufacturing facility. The project is moving along smoothly and on-target to meet expected completion in early June of 2006.

Tiara Yachts Receives NMMA 2011 Marine Industry CSI Award for Excellence in Customer Satisfaction

September 9, 2011 - Tiara Yachts was recognized by the National Marine Manufacturers Association for excellence in customer satisfaction. This prestigious award is presented to manufacturers who recognize the importance of customer satisfaction programs and utilize industry best practices.

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