39 Coupe, Overhead, Running Left

Tiara Yachts Announces Top Dealers and Salespeople for 2020 Model Year

October 21, 2020 - Tiara Yachts and Tiara Sport are pleased to announce our 2020 Model Year top dealers and salespersons. Their hard work and dedication to our brands helps to continue the growth both Tiara Yachts and Tiara Sport sees in the marketplace.

S2 Yachts adds Dena Meiste to Sales and Marketing Team

May 28, 2020 - S2 Yachts, parent company of both Tiara Yachts and Tiara Sport, added Dena Meiste to the Sales and Marketing team as its Marketing Coordinator, it was announced today. In her role as marketing coordinator, Dena will provide support to the Sales and Marketing department with its day-to-day functions a...
43 LE, Cockpit Overhead View

TIARA SPORT UNVEILS 43 LUXURY EXPRESS

HOLLAND, Mich., May 13, 2020 – Tiara Sport expanded its lineup with the launch of the 43 LE, the first model in the Luxury Express series. The 43 LE combines sport styling with luxurious amenities and the thrilling performance of outboard propulsion the Tiara Sport brand is engineered specifically around.
49 Coupe, Profile View, Sunset

Forbes.com Features the Tiara brands in their Made in America Series

December 11, 2018 - Forbes.com Features the Tiara brands in their Made in America Series President and CEO, Tom Slikkers, sits down with Forbes.com to discuss the Tiara Yachts and Tiara Sport brands, our rich family history and commitment to West Michigan. View Article
34lx

TIARA SPORT INTRODUCES 34 LX AT 2018 FORT LAUDERDALE INTERNATIONAL BOAT SHOW

November 5, 2018 - Tiara Sport continues to build its model lineup and brand presence with the launch of the 34 LX, the first Luxury Crossover model from the Tiara Sport brand.
F44, Bow Running

S2 YACHTS ANNOUNCES NEW DIRECTOR OF MARKETING AND COMMUNICATIONS

September 6, 2018 – S2 Yachts, parent company of both Tiara Yachts and Tiara Sport, is pleased to announce the promotion of Whitney Vishey to the role of Director of Marketing and Communications for the Tiara Yachts and Tiara Sport brands.
34 ls

Tiara Sport Launches New Model in Sport Series, the 34 LS

August 2, 2018 - Tiara Sport is expanding the LS product lineup with the launch of the second model in the series, the 34 LS. With a focus on luxury sport yachting, the Tiara Sport lineup offers sophisticated vessels ready to meet the demands of day yachting.
Tiara Sport Wins

Tiara Sport Wins MIBS Innovation Award

February 19, 2018 - The all-new Tiara Sport 38LS, which debuted in the fall of 2017, has been awarded the 2018 Progressive Insurance Miami International Boat Show Innovation Award. The Tiara Sport brand was launched during Tiara’s annual dealer conference and quickly garnered industry attention as the first Tiara fe...

Tiara Yachts to Attend MIBS

February 1, 2018 - Tiara Yachts looks forward to attending the Miami International Boat Show at the Miami Marine Basin for the 2018 Boat Show. The Miami International Boat Show takes place on February 15 – 19, 2018. Tiara Yachts will be located at Pier 5, Slips 521 – 539, directly across the aisle from t...

Kidde Fire Extinguisher Recall

January 15, 2018 - We have been notified by our distributor of a recall notice issued by Kidde, the manufacturer of numerous fire extinguishers including the model Mariner 110 supplied with our new models. You must follow instructions contained within the full recall notice and contact Kidde. We apologize for the in...

Tiara Yachts Updates Coupe Line

January 10, 2018 - Tiara Yachts is pleased to announce the updated and enhanced 53 Coupe. The C 53 includes all of the luxurious amenities from our 50 Coupe, with an extended running surface of 30". The salon has been improved with increased seating and an enhanced table that leafs to accommodate dining for four.
38 ls

Introduction to the 38 LS

May 26, 2017 - S2 Yachts is expanding its presence in the marketplace with the launch of the first-ever outboard-powered Tiara product. The 37 LS, Luxury Sport, will be the first model in the Tiara SPORT product portfolio which will grow to include seven models from 29-42 feet.

Tiara Yachts Receives NMMA 2016 Marine Industry CSI Awards for Excellence In Customer Satisfaction

September 12, 2016 - Holland, Michigan - Tiara Yachts has been recognized by the National Marine Manufacturers Association for excellence in customer satisfaction. This prestigious award is presented to manufacturers who recognize the importance of customer satisfaction programs and utilize industry best practices. ...

Tiara Yachts Announces New Director of Manufacturing

June 2, 2016 - Holland, MI, USA – Tiara Yachts is pleased to announce the promotion of Kelly Slikkers to Director of Manufacturing. Kelly has a Bachelor of Science degree in Engineering, Naval Architecture & Marine Engineering from the University of Michigan. He joined Tiara Yacht’s Engineering Depar...

Tiara Yachts Proudly Expands Coupe Line

November 4, 2015 - Tiara Yachts is pleased to continue the success and enthusiasm of the Tiara Coupe series with its brand new 39 Coupe. The refined 39 Coupe made her debut at the 2015 Ft. Lauderdale International Boat show to an enthusiastic crowd of Tiara Yachts dealers and media personnel.

Tiara Yachts Awards Top Dealers and Retail Sales Representatives

August 31, 2015 - Holland, Michigan – Tiara Yachts announced a record year in retail sales and market share growth during its annual dealer conference aptly themed, Modern Legacy. The worldwide audience of attendees included domestic and international dealers, top retail sales representatives and key Tiara Yac...

Tiara Yachts Builds on 50 Coupe Success with Introduction of New 44

April 1, 2014 – Holland, MI – Tiara Yachts’ highly successful 50 Coupe will soon be sharing the limelight with a brand new Tiara 44. The new 44 Coupe will be introduced in the late summer of this year at a private, invitation-only engagement, followed by her retail debut during all the major fall b...

Tiara Yachts Kicks Off Boating Season with Successful Spring Open House

March 25, 2014 – Holland, Michigan - Tiara Yachts hosted more than 100 guests at its Bring in the Spring Open House on Sunday, March 16th in their state of the art manufacturing facility located in Holland, MI. This exclusive event welcomed current owners and brand enthusiasts to view Tiara Yachts’ excit...

Tiara Yachts Reaps Rewards of Move to Miami Beach Yacht and Brokerage Show

February 24, 2014 - Holland, Michigan - Tiara Yachts' most recent move to the Miami Beach Yacht and Brokerage Show delivered solid sales across their diverse model line and built on the excitement of the all new Coupe series of luxury yachts.  "It was a big decision for us to leave the convention center after ...

Tiara Yachts Moves Miami Boat Show Display to Water

February 3, 2014 – Holland, Michigan - Tiara Yachts is excited to announce their new on-water location for this year’s Miami Beach Yacht and Brokerage Show. Tiara Yachts has decided to move its display to Collins Avenue (just south of the Fontainebleau Hotel), to better serve the Tiara Yachts customers a...

Tiara Yachts Groundbreaking

August 27, 2012 - Holland, Michigan, USA – Construction has begun on the 300,000 sq. ft. expansion of Tiara Yachts’ manufacturing facility. The project is moving along smoothly and on-target to meet expected completion in early June of 2006. The addition to the company’s headquarters was facilitat...

S2 Yachts Re-Tools For The Future

July 3, 2012 - Holland, Michigan - Leon Slikkers, sixty-six year veteran of the marine industry and chairman and founder of S2 Yachts, which encompasses the Tiara Yachts and the Pursuit Boats brand, has announced that he will be taking a step back in the day-to-day operations of the two divisions. Instead, he will c...

Tiara Yachts Receives NMMA 2011 Marine Industry CSI Award for Excellence in Customer Satisfaction

September 9, 2011 - Holland, Michigan - Tiara Yachts was recognized by the National Marine Manufacturers Association for excellence in customer satisfaction. This prestigious award is presented to manufacturers who recognize the importance of customer satisfaction programs and utilize industry best practices. Tiara ...

Tiara Yachts Announces Partnership with Skipper Bud’s of Milwaukee and Skipper Bud’s of Chicago

May 4, 2011 – Holland, Michigan, USA - Tiara Yachts is pleased to announce the appointment of Skipper Bud’s as their newest dealer for Milwaukee and Chicago. Skipper Bud’s is presently servicing the Ohio and Detroit markets. Skipper Bud’s is the largest dealer in the Midwest, so it is a perf...

Tiara Yachts Selects Garmin® High Def Marine Electronics Systems

February 28, 2011 - Holland, Michigan, USA – Tiara Yachts, a division of S2 Yachts Inc., has selected Garmin® to be an OEM electronics supplier to outfit its line of luxury fishing and cruising yachts. Tiara’s debut of the Garmin electronics package on three yachts at the 2011 Miami Boat Show was met...

Tiara Yachts Introduces the New 4300 Open

December 28, 2009 – Holland, MI, USA - Amidst an industry environment not particularly conducive to R&D and product introductions, Tiara Yachts announces the launch of the all-new 4300 Open. This new flagship for the company’s most representative product segment reflects traditional Tiara timeless st...

Tiara Yachts Hires Southeast Regional Sales Manager

June 2, 2006 - Holland, MI, USA – Tiara Yachts is pleased to announce that John Armbruster has joined the company as the Southeast Regional Sales Manager. In this position, Mr. Armbruster will be responsible for driving the sales of Tiara Yachts in key markets in the states along the gulf coast as well as Puer...

Tiara Yachts To Expand Current Manufacturing Facility

August 1, 2005 - Holland, Michigan, USA – Tiara Yachts has made an investment in its continued growth and profitability by announcing it will spend $14 million to create a high-tech expansion to its existing manufacturing facility in Holland, MI. This will add more than 300,000 square feet of production capaci...

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