September 9, 2011 - Holland, Michigan - Tiara Yachts was recognized by the National Marine Manufacturers Association for excellence in customer satisfaction. This prestigious award is presented to manufacturers who recognize the importance of customer satisfaction programs and utilize industry best practices. Tiara Yachts has prided itself for many years on its commitment to excellence both in the quality of the product they build, and the service they provide to their loyal customers.

Tiara Yachts has been honored for their efforts to increase customer satisfaction levels in the boating industry. In order to receive this award, Tiara maintained a standard of excellence of 90 percent or higher in customer satisfaction over the past year.

“Tiara Yachts is honored to receive this significant award. We value our customers and strive to provide the highest level of customer service throughout the entire buying process,” says David Slikkers, CEO of S2 Yachts, Inc. “We have an elite group of loyal owners and believe that trust and satisfaction our owners feel toward Tiara has been earned through many years of dedication we and our authorized dealers provide.”

Tiara Yachts surveys every new boat owner in an effort to receive feedback on how they can improve. This diligent research process allows Tiara owners to feel confident that Tiara will go above and beyond to make sure the owner’s boating experience is enjoyable. Tiara Yachts knows how valuable the customers are to the company, and are pleased to be presented with this award for their efforts.

Tiara Yachts is headquartered in Holland, Michigan. Products include Coronet™, Open, Sovran™ and Convertible models with inboard power from 30 to 60 feet. Tiara Yachts and Pursuit Boats are subsidiaries of S2 Yachts, Inc., which was founded in 1974. S2 Yachts, Inc. is one of the oldest privately-held boat manufacturers in the United States, producing boats that a source of pleasure, a matter of pride, and a lasting investment to their owners.