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HOLLAND, Mich., May 28, 2020 – S2 Yachts, parent company of both Tiara Yachts and Tiara Sport, added Dena Meiste to the Sales and Marketing team as its Marketing Coordinator, it was announced today.

In her role as marketing coordinator, Dena will provide support to the Sales and Marketing department with its day-to-day functions and assist with communications, website management, photo and video shoots, branded merchandise and design projects. 

Dena brings more than 10 years of marketing and communications experience to Tiara, having worked previously in similar capacities for Pepperdine University, DePaul University and Westridge School. While at Pepperdine, she helped manage media relations efforts at the 2013 and 2015 NCAA Tournament regional rounds at STAPLES Center in Los Angeles.

The West Michigan native most recently resided in Tennessee and was employed by University School of Nashville.

“I am grateful for the opportunity to return to the Holland area, and honored to join a company with such a long-standing tradition of integrity and craftsmanship within this community,” said Dena. “I look forward to working with the Tiara team and hope to make a positive impact on the organization’s legacy.”

Tiara Yachts, headquartered in Holland, Michigan, is a subsidiary of S2 Yachts, Inc., one of the oldest privately held boat manufacturers in the United States. Tiara’s model lines include the Open Series, Flybridge and Coupe models manufactured with inboard power from 39 to 53 feet. In 2017, S2 Yachts introduced the Tiara Sport 38 LS, the first outboard powered Tiara model. The Tiara Sport line has since expanded to Luxury Sport and Luxury Crossover models ranging from 34 to 43 feet. The 43 LE will debut this summer as the first in the Luxury Express line. For more information, please visit tiarayachts.com or tiarasport.com.