48 LS, Water Eye View, Profile Rendering

Tiara Yachts Debuts Newest Model, 48 LS

Tiara Yachts is excited to announce the launch of the 48 Luxury Sport. The largest outboard powered model Tiara Yachts has ever built, the 48 LS is also the first outboard powered model under the Tiara Yachts name. The 48 LS builds on the legacy of the LS series; social zones, a key area of focus in every LS model, ...
Tiara Yachts Logo, Grey

S2 YACHTS BRINGS TIARA YACHTS AND TIARA SPORT UNDER SINGLE BRAND

S2 Yachts is pleased to announce the consolidation of their Tiara brands (Tiara Yachts and Tiara Sport) under the Tiara Yachts banner.
39 Coupe, Overhead, Running Left

Tiara Sport Announces Top Dealers and Salespeople for 2020 Model Year

Tiara Yachts and Tiara Sport are pleased to announce our 2020 Model Year top dealers and salespersons. Their hard work and dedication to our brands helps to continue the growth both Tiara Yachts and Tiara Sport sees in the marketplace.

Tiara Sport 38 LS Featured in New York Times Article

The New York Times reports on this summer's booming boat business in an article that features the Tiara Sport 38 LS. Read it here in the Times' styles section.

S2 Yachts adds Dena Meiste to Sales and Marketing Team

S2 Yachts, parent company of both Tiara Yachts and Tiara Sport, added Dena Meiste to the Sales and Marketing team as its Marketing Coordinator, it was announced today. In her role as marketing coordinator, Dena will provide support to the Sales and Marketing department with its day-to-day functions and assist with ...
43 LE, Cockpit Overhead View

TIARA SPORT UNVEILS 43 LUXURY EXPRESS

HOLLAND, Mich., May 13, 2020 – Tiara Sport expanded its lineup with the launch of the 43 LE, the first model in the Luxury Express series. The 43 LE combines sport styling with luxurious amenities and the thrilling performance of outboard propulsion the Tiara Sport brand is engineered specifically around.
49 Coupe, Profile View, Sunset

Made in America

Forbes.com Features the Tiara brands in their Made in America Series President and CEO, Tom Slikkers, sits down with Forbes.com to discuss the Tiara Yachts and Tiara Sport brands, our rich family history and commitment to West Michigan. View Article
F44, Bow Running

S2 YACHTS ANNOUNCES NEW DIRECTOR OF MARKETING AND COMMUNICATIONS

Holland, Michigan, September 6, 2018 – S2 Yachts, parent company of both Tiara Yachts and Tiara Sport, is pleased to announce the promotion of Whitney Vishey to the role of Director of Marketing and Communications for the Tiara Yachts and Tiara Sport brands.

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