World - Archives

Tiara Yachts Updates Coupe Line
Tiara Yachts is pleased to announce the updated and enhanced 53 Coupe. The C 53 includes all of the luxurious amenities from our 50 Coupe, with an extended running surface of 30’’. The salon has been improved with increased seating and an enhanced table that leafs to accommodate dining for four. The visibility throu...
Tiara Yachts Awards Top Dealers and Retail Sales Representatives
Tiara Yachts announced a record year in retail sales and market share growth during its annual dealer conference fittingly themed, Strategy. Innovation. Excellence. The audience of attendees included domestic and international dealers, top retail sales representatives and key Tiara Yachts vendors. The event focused...
Tiara Yachts Announces New Director of Manufacturing
June 2, 2016 - Holland, MI, USA – Tiara Yachts is pleased to announce the promotion of Kelly Slikkers to Director of Manufacturing. Kelly has a Bachelor of Science degree in Engineering, Naval Architecture & Marine Engineering from the University of Michigan. He joined Tiara Yacht’s Engineering Department in 1999 an...
Tiara Yachts Proudly Expands Coupe Line
November 2015 - Holland, Michigan – Tiara Yachts is pleased to continue the success and enthusiasm of the Tiara Coupe series with its brand new 39 Coupe. The refined 39 Coupe made her debut at the 2015 Ft. Lauderdale International Boat show to an enthusiastic crowd of Tiara Yachts dealers and media personnel. &l...
Tiara Yachts Awards Top Dealers and Retail Sales Representatives
August 31, 2015 - Holland, Michigan – Tiara Yachts announced a record year in retail sales and market share growth during its annual dealer conference aptly themed, Modern Legacy. The worldwide audience of attendees included domestic and international dealers, top retail sales representatives and key Tiara Yacht...
Tiara Yachts Debuts Q 44 Adventure Yacht
August 20, 2015 - Holland, Michigan – Tiara Yachts debuted the new Q 44 to an audience of domestic and international factory authorized dealers during its annual conference commemorating 2015 model year achievements and introducing 2016 business plans for Tiara Yachts. The Tiara dealers along with a select gro...
S2 Yachts Partners with Atlass Insurance
June 8, 2015 - Fort Pierce, Florida - S2 Yachts, builders of premium Pursuit Boats and Tiara Yachts announced today a partnership with the leading yacht insurance broker, Atlass Insurance based in Fort Lauderdale, Florida. The S2 Yachts specific program is designed to offer all present and future Tiara Yachts an...
Tiara Yachts Announces NEW Q 44
February 13, 2015 – Miami, Florida - Tiara Yachts President, Tom Slikkers, announced today the introduction of a new Q 44 Tiara uniquely designed as a go anywhere, do-­‐anything luxury adventure yacht. Tiara gave a sneak peak at the concept to media, customers, dealer partners and marine enthusiasts ...
Tiara Yachts Kicks Off Boating Season with Successful Spring Open House
March 25, 2014 – Holland, Michigan - Tiara Yachts hosted more than 100 guests at its Bring in the Spring Open House on Sunday, March 16th in their state of the art manufacturing facility located in Holland, MI. This exclusive event welcomed current owners and brand enthusiasts to view Tiara Yachts’ excitin...
Tiara Yachts Reaps Rewards of Move to Miami Beach Yacht and Brokerage Show
February 24, 2014 - Holland, Michigan - Tiara Yachts' most recent move to the Miami Beach Yacht and Brokerage Show delivered solid sales across their diverse model line and built on the excitement of the all new Coupe series of luxury yachts.  "It was a big decision for us to leave the convention center after...
Tiara Yachts Moves Miami Boat Show Display to Water
February 3, 2014 – Holland, Michigan - Tiara Yachts is excited to announce their new on-water location for this year’s Miami Beach Yacht and Brokerage Show. Tiara Yachts has decided to move its display to Collins Avenue (just south of the Fontainebleau Hotel), to better serve the Tiara Yachts customers and...
Tiara Yachts Unveils New 50′ Coupe Design
May 17, 2013 - Holland, Michigan - S2 Yachts introduces the next generation of premier American-made yachts with the all new Tiara 50 Coupe. Set to be delivered to key dealerships this fall, the all new Tiara 50 series redefines world class luxury with innovative design, engineering, and performance built for ...
Tiara Yachts Launches the New 3900 Coronet
November 5, 2012 - Holland, Michigan - Tiara Yachts of Holland, MI announces the launch of the TIARA 3900 CORONET. To be unveiled and christened at the 2012 Fort Lauderdale International Boat Show, and the third Coronet in the Tiara Yachts new Coronet Series, the 3900 is a completely new dayboat, reflecting th...
Tiara Yachts Groundbreaking
August 27, 2012 - Holland, Michigan, USA – Construction has begun on the 300,000 sq. ft. expansion of Tiara Yachts’ manufacturing facility. The project is moving along smoothly and on-target to meet expected completion in early June of 2006. The addition to the company’s headquarters was facilitate...
S2 Yachts Re-Tools For The Future
July 3, 2012 - Holland, Michigan - Leon Slikkers, sixty-six year veteran of the marine industry and chairman and founder of S2 Yachts, which encompasses the Tiara Yachts and the Pursuit Boats brand, has announced that he will be taking a step back in the day-to-day operations of the two divisions. Instead, he ...
Summer Buying Opportunity Event
May 17, 2012 - Holland, Michigan  – Tiara Yachts today announced the launch of its most innovative and aggressive marketing event to date, the Summer Buying Opportunity Event which continues through September 4, 2012 on new production 2013 Tiara 3900 Open, Convertible and Sovran. These new Tiara Yachts have be...
Partnership with United Landmark
April 25, 2012 - Holland, Michigan – Tiara Yachts, a division of S2 Yachts Inc., has selected Tampa’s United Landmark Associates as agency of record for all Tiara Yachts’ marketing needs including strategic marketing, advertising and promotional campaigns, web-marketing, social media, dealer relati...
Partnership with Bayshore Solutions
February 15, 2012 - Holland, MI / Tampa, FL - Tiara Yachts, a Subsidiary of S2 Yachts, Inc., one of the oldest privately-held boat manufacturers in the United States, is pleased to announce the movement of all the company’s digital services to Tampa Web design, Web development and interactive marketing a...
Tiara Yachts Announces New Dealer for Seattle and Newport Beach
November 10, 2011 – Holland, Michigan, USA - Tiara Yachts is pleased to announce the appointment of Ocean Alexander, to be referred to as Tiara Yachts Seattle and Tiara Yachts Newport Beach, as their newest dealer for the United States West Coast. Ocean Alexander exhibits a strong presence on the West Coast and ...
Holland, Michigan / Fort Lauderdale, Florida
October 8, 2011 - Holland, Michigan / Fort Lauderdale, Florida - Tiara Yachts is proud to announce the launch of the new TIARA 3600 CORONET™ DAYBOAT. Introduced at the 2011 Fort Lauderdale International Boat Show, and the second Coronet™ in the Tiara Yachts Coronet™ Series, the 3600 is a completely new dayboat, ...
Tiara Yachts® to Debut CMD Zeus® ‐ Powered with Cummins MerCruiser Diesel QSC8.3‐600 HP Engines
October 1, 2011 - Holland, Michigan – Tiara Yachts and Cummins MerCruiser Diesel announce the installation of CMD Zeus Technology in Tiara’s 4300 Open model. This addition to the 4300 Open defines the express products in the marketplace today. The first Tiara Yacht 4300 Open, powered by the award‐winning...
Tiara Yachts Receives NMMA 2011 Marine Industry CSI Award for Excellence in Customer Satisfaction
September 9, 2011 - Holland, Michigan - Tiara Yachts was recognized by the National Marine Manufacturers Association for excellence in customer satisfaction. This prestigious award is presented to manufacturers who recognize the importance of customer satisfaction programs and utilize industry best practices. ...
Tiara Yachts Announces Partnership with Skipper Bud’s of Milwaukee and Skipper Bud’s of Chicago
May 4, 2011 – Holland, Michigan, USA - Tiara Yachts is pleased to announce the appointment of Skipper Bud’s as their newest dealer for Milwaukee and Chicago. Skipper Bud’s is presently servicing the Ohio and Detroit markets. Skipper Bud’s is the largest dealer in the Midwest, so it is a perf...
Tiara Yachts Announces Partnership with Grande Yachts International
April 19, 2011 – Holland, Michigan, USA -  Tiara Yachts is pleased to announce the appointment of Grande Yachts International as their newest dealer. Grande Yachts is located just outside of Annapolis and will service Delaware, Maryland and Virginia. Strategically located in the Mid Atlantic, Grande Yachts In...
Tiara Yachts Selects Garmin® High Def Marine Electronics Systems
February 28, 2011 - Holland, Michigan, USA – Tiara Yachts, a division of S2 Yachts Inc., has selected Garmin® to be an OEM electronics supplier to outfit its line of luxury fishing and cruising yachts. Tiara’s debut of the Garmin electronics package on three yachts at the 2011 Miami Boat Show was met wit...
Holland, Michigan / Miami Beach, Florida
February 17, 2011 - Holland, Michigan/Miami, Florida -  Tiara Yachts is proud to introduce and launch the new TIARA 3100 CORONET™ DAYBOAT at the Miami International Boat Show, Thursday, February 17, 2011. Derived from the highly successful Tiara 2900 Coronet™, the 3100 Coronet™ incorporates a new hull and deck...
Perfection Reinvented; Tiara Yachts Launches the New 3100 Open
October 11, 2010 – Holland, MI, USA - With the introduction of the new 3100 Open, Tiara Yachts invites you to go ‘back to the future’. Many are aware that one of the most successful boats ever built by the company was a boat by the same name. You will still see many on the water today – a...
Tiara Yachts Hires New Vice President of Sales & Marketing
February 10, 2010 - Holland, Michigan, USA – Tiara Yachts has appointed Nicholas Bischoff as Vice President of Sales & Marketing. Mr. Bischoff joins the company with over 17 years of marine industry experience, including his most recent post as the Executive Vice President, Sales & Marketin...
Tiara Yachts Introduces the New 4300 Open
December 28, 2009 – Holland, MI, USA - Amidst an industry environment not particularly conducive to R&D and product introductions, Tiara Yachts announces the launch of the all-new 4300 Open. This new flagship for the company’s most representative product segment reflects traditional Tiara timeless styl...
Tiara Yachts Announces Launch of New 3900 Open
September 9, 2008 – Holland, MI, USA - Tiara Yachts announces the launch of the 3900 Open, an all-new design for the company’s 2009 model year. The 39 foot vessel offers versatility for both cruising and fishing. The 3900 Open’s unique design is apparent in the aft-cockpit. ...
Tiara Yachts Announces Certified Pre-Owned Program Launch
September 8, 2008 – Holland, MI, USA - Tiara Yachts has announced the launch of its widely anticipated Certified Pre-Owned (CPO) program. It is one of the first to be offered by a manufacturer in the yachting industry. “We are extremely excited about the launch of CPO and we expec...
Tiara Yachts Announces Partnership with Pride Marine Group
May 8, 2008 – Holland, MI, USA - Tiara Yachts is pleased to announce the appointment of Pride Marine Group as their newest dealer. Pride is headquartered in Bracebridge, Ontario, Canada and will service all of central Ontario and the Georgian Bay from their five locations throughout the area. ...
Tiara Yachts Announces Expanded Partnership with Galati Yacht Sales
March 5, 2008 – Holland, MI, USA - Tiara Yachts, Inc. and Galati Yachts have again expanded their partnership. Galati has been named the Tiara Yachts dealer in Florida’s Charlotte and Lee counties, including the areas of Port Charlotte, Punta Gorda, Cape Coral, Fort Myers, Sanibel and Bonita ...
Tiara Yachts Regional Sales Manager Adds Territory
March 5, 2008 – Holland, MI, USA - Tiara Yachts is pleased to announce that Rick Venner has added territory to his regional sales responsibilities for the company. As Midwest and Western Regional Sales Manager, Venner will be responsible for driving Tiara’s sales in these market areas. ...
Tiara Yachts Celebrates the 100th 4300 Sovran
February 8, 2007 - Holland, Michigan, USA-Tiara Yachts is proud to announce the shipment of the 100th 4300 Sovran! The 4300 Sovran began a new era at Tiara Yachts using the Volvo Penta Inboard Performance System (IPS). “The success of this boat has been truly incredible,” noted Nick Bis...
Tiara Yachts Announces New Midwest Regional Sales Manager
January 3, 2007 - Holland, MI, USA – Tiara Yachts is pleased to announce that Rick Venner has joined the company as the Midwest Regional Sales Manager. In this position, Mr. Venner will be responsible for driving sales in Tiara’s Midwest market area. “Rick joins us with a we...
Tiara Yachts Exceeded Sales Targets at the Fort Lauderdale Boat Show
November 7, 2006 - Holland, MI, USA – Tiara Yachts, Inc. recorded banner sales at this year’s Fort Lauderdale International Boat Show. “We were cautiously optimistic going into the show, but we knew that we had a chance of achieving our sales goals based on favorable economic indicators...
Tiara Yachts Announces Expanded Partnership with Galati Yacht Sales
October 11, 2006 - Holland, Michigan, USA – Tiara Yachts, Inc. and Galati Yacht Sales have taken steps to enhance their partnership for the 2007 Model Year which began on August 1, 2006. Specifically, Galati has been named the exclusive dealer for Tiara Yachts along the Gulf Coast from Anna Maria, ...
Tiara Yachts Launches 3900 Sovran
August 22, 2006 - Holland, Michigan, USA – Tiara Yachts introduces the newest Sovran™ cruising vessel; the 3900 Sovran. With revolutionary Volvo Penta IPS® technology, Tiara Yachts has once again raised the bar on handling, noise control, fuel efficiency and interior space for a 39-footer. ...
Tiara Yachts Announces New Director of Product Development and Engineering
June 29, 2006 - Holland, MI, USA – Tiara Yachts is pleased to announce the promotion of Rick Eggerding to Director of New Product Development and Engineering. In this role Mr. Eggerding will be responsible for all aspects of new product design, engineering and launch. “Rick has t...
Tiara Yachts Hires Southeast Regional Sales Manager
June 2, 2006 - Holland, MI, USA – Tiara Yachts is pleased to announce that John Armbruster has joined the company as the Southeast Regional Sales Manager. In this position, Mr. Armbruster will be responsible for driving the sales of Tiara Yachts in key markets in the states along the gulf coast as ...
Tiara Yachts To Expand Current Manufacturing Facility
August 1, 2005 - Holland, Michigan, USA – Tiara Yachts has made an investment in its continued growth and profitability by announcing it will spend $14 million to create a high-tech expansion to its existing manufacturing facility in Holland, MI. This will add more than 300,000 square feet of produ...
Tiara Yachts Builds on 50 Coupe Success with Introduction of New 44
April 1, 2014 – Holland, MI – Tiara Yachts’ highly successful 50 Coupe will soon be sharing the limelight with a brand new Tiara 44. The new 44 Coupe will be introduced in the late summer of this year at a private, invitation-only engagement, followed by her retail debut during all the major fall boat show...
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