48 LS, Water Eye View, Profile Rendering

Tiara Yachts Debuts Newest Model, 48 LS

Tiara Yachts is excited to announce the launch of the 48 Luxury Sport. The largest outboard powered model Tiara Yachts has ever built, the 48 LS is also the first outboard powered model under the Tiara Yachts name. The 48 LS builds on the legacy of the LS series; social zones, a key area of focus in every LS model, ...
Tiara Yachts Logo, Grey

S2 YACHTS BRINGS TIARA YACHTS AND TIARA SPORT UNDER SINGLE BRAND

S2 Yachts is pleased to announce the consolidation of their Tiara brands (Tiara Yachts and Tiara Sport) under the Tiara Yachts banner.
39 Coupe, Overhead, Running Left

Tiara Sport Announces Top Dealers and Salespeople for 2020 Model Year

Tiara Yachts and Tiara Sport are pleased to announce our 2020 Model Year top dealers and salespersons. Their hard work and dedication to our brands helps to continue the growth both Tiara Yachts and Tiara Sport sees in the marketplace.

Tiara Sport 38 LS Featured in New York Times Article

The New York Times reports on this summer's booming boat business in an article that features the Tiara Sport 38 LS. Read it here in the Times' styles section.

S2 Yachts adds Dena Meiste to Sales and Marketing Team

S2 Yachts, parent company of both Tiara Yachts and Tiara Sport, added Dena Meiste to the Sales and Marketing team as its Marketing Coordinator, it was announced today. In her role as marketing coordinator, Dena will provide support to the Sales and Marketing department with its day-to-day functions and assist with ...
43 LE, Cockpit Overhead View

TIARA SPORT UNVEILS 43 LUXURY EXPRESS

HOLLAND, Mich., May 13, 2020 – Tiara Sport expanded its lineup with the launch of the 43 LE, the first model in the Luxury Express series. The 43 LE combines sport styling with luxurious amenities and the thrilling performance of outboard propulsion the Tiara Sport brand is engineered specifically around.
49 Coupe, Profile View, Sunset

Made in America

Forbes.com Features the Tiara brands in their Made in America Series President and CEO, Tom Slikkers, sits down with Forbes.com to discuss the Tiara Yachts and Tiara Sport brands, our rich family history and commitment to West Michigan. View Article
F44, Bow Running

S2 YACHTS ANNOUNCES NEW DIRECTOR OF MARKETING AND COMMUNICATIONS

Holland, Michigan, September 6, 2018 – S2 Yachts, parent company of both Tiara Yachts and Tiara Sport, is pleased to announce the promotion of Whitney Vishey to the role of Director of Marketing and Communications for the Tiara Yachts and Tiara Sport brands.

Tiara Yachts and Tiara Sport Expand Dealer Network in Australia

The Tiara Yachts and Tiara Sport Dealer network recently gained new representation in Australia with the addition of Matilda Bay Marine.

Tiara Yachts to Attend MIBS

Tiara Yachts looks forward to attending the Miami International Boat Show at the Miami Marine Basin for the 2018 Boat Show. The Miami International Boat Show takes place on February 15 – 19, 2018. Tiara Yachts will be located at Pier 5, Slips 521 – 539, directly across the aisle from their sister brand, ...

Kidde Fire Extinguisher Recall

We have been notified by our distributor of a recall notice issued by Kidde, the manufacturer of numerous fire extinguishers including the model Mariner 110 supplied with our new models. You must follow instructions contained within the full recall notice and contact Kidde. We apologize for the inconvenience and tha...

Tiara Yachts to Attend 2017 FLIBS

Tiara Yachts looks forward to another successful boat show season with the upcoming Fort Lauderdale International Boat Show. The 58th Fort Lauderdale International Boat Show takes place on November 1 – 5, 2017. Tiara Yachts will be located at Lime Zone, AB 340-350 (previously C/D Dock, 52 – 60) and will share a ...

Tiara Yachts Moves to MIBS

Tiara Yachts looks forward to joining the Miami International Boat Show at the Miami Marine Basin for the 2017 Boat Show. The Miami International Boat Show takes place on February 16 – 20, 2017. Tiara Yachts will be located at Pier 5, slips 521 – 539, directly across the aisle from their sister brand, Pursuit Boats....

Tiara Yachts Receives NMMA 2016 Marine Industry CSI Awards for Excellence In Customer Satisfaction

Tiara Yachts has been recognized by the National Marine Manufacturers Association for excellence in customer satisfaction. This prestigious award is presented to manufacturers who recognize the importance of customer satisfaction programs and utilize industry best practices. Tiara Yachts has prided itself for many y...

Tiara Yachts Updates Coupe Line

Tiara Yachts is pleased to announce the updated and enhanced 53 Coupe. The C 53 includes all of the luxurious amenities from our 50 Coupe, with an extended running surface of 30’’. The salon has been improved with increased seating and an enhanced table that leafs to accommodate dining for four. The visi...

Tiara Yachts Announces New Director of Manufacturing

June 2, 2016 - Holland, MI, USA – Tiara Yachts is pleased to announce the promotion of Kelly Slikkers to Director of Manufacturing. Kelly has a Bachelor of Science degree in Engineering, Naval Architecture & Marine Engineering from the University of Michigan. He joined Tiara Yacht’s Engineering Depar...

Tiara Yachts Proudly Expands Coupe Line

November 2015 - Holland, Michigan – Tiara Yachts is pleased to continue the success and enthusiasm of the Tiara Coupe series with its brand new 39 Coupe. The refined 39 Coupe made her debut at the 2015 Ft. Lauderdale International Boat show to an enthusiastic crowd of Tiara Yachts dealers and media personnel. ...

Tiara Yachts Awards Top Dealers and Retail Sales Representatives

August 31, 2015 - Holland, Michigan – Tiara Yachts announced a record year in retail sales and market share growth during its annual dealer conference aptly themed, Modern Legacy. The worldwide audience of attendees included domestic and international dealers, top retail sales representatives and key Tiara Yac...

Tiara Yachts Debuts Q 44 Adventure Yacht

August 20, 2015 - Holland, Michigan – Tiara Yachts debuted the new Q 44 to an audience of domestic and international factory authorized dealers during its annual conference commemorating 2015 model year achievements and introducing 2016 business plans for Tiara Yachts. The Tiara dealers along with a select gro...

Tiara Yachts Announces NEW Q 44

February 13, 2015 – Miami, Florida - Tiara Yachts President, Tom Slikkers, announced today the introduction of a new Q 44 Tiara uniquely designed as a go anywhere, do-­‐anything luxury adventure yacht. Tiara gave a sneak peak at the concept to media, customers, dealer partners and marine enthusiasts during...

Tiara Yachts Builds on 50 Coupe Success with Introduction of New 44

April 1, 2014 – Holland, MI – Tiara Yachts’ highly successful 50 Coupe will soon be sharing the limelight with a brand new Tiara 44. The new 44 Coupe will be introduced in the late summer of this year at a private, invitation-only engagement, followed by her retail debut during all the major fall b...

Tiara Yachts Kicks Off Boating Season with Successful Spring Open House

March 25, 2014 – Holland, Michigan - Tiara Yachts hosted more than 100 guests at its Bring in the Spring Open House on Sunday, March 16th in their state of the art manufacturing facility located in Holland, MI. This exclusive event welcomed current owners and brand enthusiasts to view Tiara Yachts’ excit...

Tiara Yachts Reaps Rewards of Move to Miami Beach Yacht and Brokerage Show

February 24, 2014 - Holland, Michigan - Tiara Yachts' most recent move to the Miami Beach Yacht and Brokerage Show delivered solid sales across their diverse model line and built on the excitement of the all new Coupe series of luxury yachts.  "It was a big decision for us to leave the convention center after ...

Tiara Yachts Moves Miami Boat Show Display to Water

February 3, 2014 – Holland, Michigan - Tiara Yachts is excited to announce their new on-water location for this year’s Miami Beach Yacht and Brokerage Show. Tiara Yachts has decided to move its display to Collins Avenue (just south of the Fontainebleau Hotel), to better serve the Tiara Yachts customers a...

Tiara Yachts Unveils New 50′ Coupe Design

May 17, 2013 - Holland, Michigan - S2 Yachts introduces the next generation of premier American-made yachts with the all new Tiara 50 Coupe. Set to be delivered to key dealerships this fall, the all new Tiara 50 series redefines world class luxury with innovative design, engineering, and performance built for t...

Tiara Yachts Launches the New 3900 Coronet

November 5, 2012 - Holland, Michigan - Tiara Yachts of Holland, MI announces the launch of the TIARA 3900 CORONET. To be unveiled and christened at the 2012 Fort Lauderdale International Boat Show, and the third Coronet in the Tiara Yachts new Coronet Series, the 3900 is a completely new dayboat, reflecting the desi...

Tiara Yachts Groundbreaking

August 27, 2012 - Holland, Michigan, USA – Construction has begun on the 300,000 sq. ft. expansion of Tiara Yachts’ manufacturing facility. The project is moving along smoothly and on-target to meet expected completion in early June of 2006. The addition to the company’s headquarters was facilitat...

S2 Yachts Re-Tools For The Future

July 3, 2012 - Holland, Michigan - Leon Slikkers, sixty-six year veteran of the marine industry and chairman and founder of S2 Yachts, which encompasses the Tiara Yachts and the Pursuit Boats brand, has announced that he will be taking a step back in the day-to-day operations of the two divisions. Instead, he will c...

Holland, Michigan / Fort Lauderdale, Florida

October 8, 2011 - Holland, Michigan / Fort Lauderdale, Florida - Tiara Yachts is proud to announce the launch of the new TIARA 3600 CORONET™ DAYBOAT. Introduced at the 2011 Fort Lauderdale International Boat Show, and the second Coronet™ in the Tiara Yachts Coronet™ Series, the 3600 is a completely...

Tiara Yachts® to Debut CMD Zeus® ‐ Powered with Cummins MerCruiser Diesel QSC8.3‐600 HP Engines

October 1, 2011 - Holland, Michigan – Tiara Yachts and Cummins MerCruiser Diesel announce the installation of CMD Zeus Technology in Tiara’s 4300 Open model. This addition to the 4300 Open defines the express products in the marketplace today. The first Tiara Yacht 4300 Open, powered by the award‐winnin...

Tiara Yachts Receives NMMA 2011 Marine Industry CSI Award for Excellence in Customer Satisfaction

September 9, 2011 - Holland, Michigan - Tiara Yachts was recognized by the National Marine Manufacturers Association for excellence in customer satisfaction. This prestigious award is presented to manufacturers who recognize the importance of customer satisfaction programs and utilize industry best practices. Tiara ...

Tiara Yachts Announces Partnership with Skipper Bud’s of Milwaukee and Skipper Bud’s of Chicago

May 4, 2011 – Holland, Michigan, USA - Tiara Yachts is pleased to announce the appointment of Skipper Bud’s as their newest dealer for Milwaukee and Chicago. Skipper Bud’s is presently servicing the Ohio and Detroit markets. Skipper Bud’s is the largest dealer in the Midwest, so it is a perf...

Tiara Yachts Selects Garmin® High Def Marine Electronics Systems

February 28, 2011 - Holland, Michigan, USA – Tiara Yachts, a division of S2 Yachts Inc., has selected Garmin® to be an OEM electronics supplier to outfit its line of luxury fishing and cruising yachts. Tiara’s debut of the Garmin electronics package on three yachts at the 2011 Miami Boat Show was met...

Holland, Michigan / Miami Beach, Florida

February 17, 2011 - Holland, Michigan/Miami, Florida -  Tiara Yachts is proud to introduce and launch the new TIARA 3100 CORONET™ DAYBOAT at the Miami International Boat Show, Thursday, February 17, 2011. Derived from the highly successful Tiara 2900 Coronet™, the 3100 Coronet™ incorporates a ...

Perfection Reinvented; Tiara Yachts Launches the New 3100 Open

October 11, 2010 – Holland, MI, USA - With the introduction of the new 3100 Open, Tiara Yachts invites you to go ‘back to the future’. Many are aware that one of the most successful boats ever built by the company was a boat by the same name. You will still see many on the water today – a ref...

Tiara Yachts Introduces the New 4300 Open

December 28, 2009 – Holland, MI, USA - Amidst an industry environment not particularly conducive to R&D and product introductions, Tiara Yachts announces the launch of the all-new 4300 Open. This new flagship for the company’s most representative product segment reflects traditional Tiara timeless st...

Tiara Yachts Announces Launch of New 3900 Open

September 9, 2008 – Holland, MI, USA - Tiara Yachts announces the launch of the 3900 Open, an all-new design for the company’s 2009 model year. The 39 foot vessel offers versatility for both cruising and fishing. The 3900 Open’s unique design is apparent in the aft-cockpit. The clean cockpit, uncl...

Tiara Yachts Celebrates the 100th 4300 Sovran

February 8, 2007 - Holland, Michigan, USA-Tiara Yachts is proud to announce the shipment of the 100th 4300 Sovran! The 4300 Sovran began a new era at Tiara Yachts using the Volvo Penta Inboard Performance System (IPS). “The success of this boat has been truly incredible,” noted Nick Bischoff, Vice Presid...

Tiara Yachts Exceeded Sales Targets at the Fort Lauderdale Boat Show

November 7, 2006 - Holland, MI, USA – Tiara Yachts, Inc. recorded banner sales at this year’s Fort Lauderdale International Boat Show. “We were cautiously optimistic going into the show, but we knew that we had a chance of achieving our sales goals based on favorable economic indicators,” sai...

Tiara Yachts Launches 3900 Sovran

August 22, 2006 - Holland, Michigan, USA – Tiara Yachts introduces the newest Sovran™ cruising vessel; the 3900 Sovran. With revolutionary Volvo Penta IPS® technology, Tiara Yachts has once again raised the bar on handling, noise control, fuel efficiency and interior space for a 39-footer. “We...

Tiara Yachts Hires Southeast Regional Sales Manager

June 2, 2006 - Holland, MI, USA – Tiara Yachts is pleased to announce that John Armbruster has joined the company as the Southeast Regional Sales Manager. In this position, Mr. Armbruster will be responsible for driving the sales of Tiara Yachts in key markets in the states along the gulf coast as well as Puer...

Tiara Yachts To Expand Current Manufacturing Facility

August 1, 2005 - Holland, Michigan, USA – Tiara Yachts has made an investment in its continued growth and profitability by announcing it will spend $14 million to create a high-tech expansion to its existing manufacturing facility in Holland, MI. This will add more than 300,000 square feet of production capaci...

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