Monday, March 31, 2014  |   Email   Print

Tiara Yachts Reaps Rewards of Move to Miami Beach Yacht and Brokerage Show

Contact: David Glenn, Marketing Director 
dglenn@s2yachts.com
772-465-6006

(February 24, 2014 - Holland, MI) Tiara Yachts' most recent move to the Miami Beach Yacht and Brokerage Show delivered solid sales across their diverse model line and built on the excitement of the all new Coupe series of luxury yachts. 

"It was a big decision for us to leave the convention center after so many years of participating indoors. The results from the show confirmed our choice and we observed that the clientele visiting our in-water display on Collins Avenue were the best, most qualified Tiara customers of any Miami Boat Show to date," stated Tom Slikkers, President and CEO of S2 Yachts. 

Tiara Yachts represented all product series with its 10 models on display ranging in length from 31 to 58 feet, including Coronet, Open, Sovran, Convertible and the all-new 50 Coupe. Tiara also took the opportunity to tease the market with a preview of the new 44 Coupe, resulting in a confirmed sale during the show for the new model which has yet to be built. 

A total of 16 Tiara Yachts Factory Authorized dealers from the West coast, Caribbean, Midwest, Northeast and Southeast manned the display along with several key International dealers. The Tiara dealers were unanimous in opinion that the move to Collins Avenue was a strategic decision and created a more conducive venue for displaying and selling new Tiara Yachts. The show attendance was down overall in sheer numbers of visitors due to travel disruptions caused by the winter storms, but the quality buyer was ever-present and very interested in the Tiara offerings. 

According to Vice President of Sales and Marketing, George Hetzel, "Tiara Yachts' diverse model lineup and exciting new Coupe series have taken the traditional, timeless, classic brand to elevated new levels. It was the perfect opportunity to showcase our Tiara style alongside other premium luxury yachts displayed on Collins Avenue. We have an opportunity for additional sales this week and look forward to riding the momentum of our new Coupe series throughout the spring and summer months." 

Tiara Yachts, headquartered in Holland, Michigan, manufactures yachts with inboard power from 31 to 58 feet. Tiara's line include the Coronet™, , Convertible and Coupe models. Tiara is a subsidiary of S2 Yachts, Inc., one of the oldest privately held boat manufacturers in the United States. For more information, please visit www.tiarayachts.com. 


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