Contact: David Glenn, Marketing Director
(February 3, 2014 – Holland, MI) Tiara Yachts is excited to announce their new on-water location for this year’s Miami Beach Yacht and Brokerage Show. Tiara Yachts has decided to move its display to Collins Avenue (just south of the Fontainebleau Hotel), to better serve the Tiara Yachts customers and present their premium product in the venue most popular to world markets.
“We are extremely excited about this year’s Miami show and the new location on Collins Avenue. We believe this move will put us and our dealers in front of more qualified buyers in a setting that will be significantly more conducive to closing Tiara sales,” states George Hetzel, Vice President of Sales & Marketing for S2 Yachts
Last year’s Yacht and Brokerage Show on Miami Beach was the largest in its 25 year history. With increased consumer confidence, Tiara Yachts felt it was a strategic move to join the Yacht and Brokerage show where much larger yachts are showcased and higher caliber customers are more prevalent. Based on current trends in the marketplace, Tiara Yachts is optimistic that this show and exciting new venue will produce favorable results.
Tiara Yachts will be located at Ramp 32, between 43rd and 44th streets. Ten yachts will be on display from 31 to 58 feet, including the brand new 50 Coupe, which has had tremendous success since its debut in September. Expect to also see a preview of Tiara Yachts’ new 44 Coupe, which will make its debut in June of this year.
Tiara Yachts, headquartered in Holland, Michigan, manufactures yachts with inboard power from 30 to 58 feet. Tiara’s lines include the Coronet™, Open, Sovran™, Convertible and Coupe models. Tiara is a subsidiary of S2 Yachts, Inc., one of the oldest privately held boat manufacturers in the United States. S2 Yachts also manufactures Pursuit Boats, luxury offshore fishing and cruising boats from 23 to 38 feet. For more information, please visit www.tiarayachts.com.