Contact: David Glenn, Marketing Director
(March 25, 2014 – Holland, MI) Tiara Yachts hosted more than 100 guests at its Bring in the Spring Open House on Sunday, March 16th in their state of the art manufacturing facility located in Holland, MI. This exclusive event welcomed current owners and brand enthusiasts to view Tiara Yachts’ exciting new 50’ Coupe. Tiara Yachts’ factory authorized dealers, SkipperBud’s and Walstrom Marine, were in attendance to lend a hand with plant tours and to provide expert advice on Tiara’s complete model lineup.
Guests at the private invitation event enjoyed a personal viewing of the revolutionary new 50’ Coupe, opening remarks from Tom Slikkers, a guest appearance from Leon Slikkers, and the opportunity to meet with Tiara personnel who were on hand to facilitate the factory tours and answer questions.
“We have an exciting new product to showcase and the fact that our open house was so well attended shows the interest and excitement our customer base has for our product. This was the perfect setting to kick off the upcoming boating season and introduce our 50’ Coupe to the Great Lakes market. We couldn’t be more pleased with the reactions,” said Tom Slikkers, CEO and President of S2 Yachts.
Tiara Yachts was excited to be able to open their doors to customers and fans in the area who have a vested interest in the company and the products they build. The entire plant was open to guests to see the Tiara Yachts manufacturing process and experience first-hand the practices and procedures that set Tiara Yachts apart from the competition.
This type of event allows Tiara Yachts and the dealers to connect with customers on a personal level as well as showcase the product in various stages of completion. More details about the Spring Open House and pictures from the event can be found online: www.facebook.com/tiarayachts
Tiara Yachts, headquartered in Holland, Michigan, manufactures yachts with inboard power from 31 to 58 feet. Tiara’s lines include the Coronet™, Open, Sovran™, Convertible and Coupe models. Tiara is a subsidiary of S2 Yachts, Inc., one of the oldest privately held boat manufacturers in the United States. S2 Yachts, Inc. also manufacturers the luxury brand of cruising and sport fishing boats under the PURSUIT brand name. Pursuits are manufactured in Fort Pierce, Florida in lengths of 23 to 38 feet. They come in Center Console, Dual Console, Offshore, Sport and Sport Coupe configurations. For more information, please visit www.tiarayachts.com and www.pursuitboats.com.