Tuesday, July 03, 2012  |   Email   Print

S2 Yachts Re-Tools for the future

S2 Yachts Chairman, Leon Slikkers, Announces Organizational Changes

Holland, MI – July 3, 2012 Leon Slikkers, sixty-six year veteran of the marine industry and chairman and founder of S2 Yachts, which encompasses the Tiara Yachts and the Pursuit Boats brand, has announced that he will be taking a step back in the day-to-day operations of the two divisions. Instead, he will continue to focus on his role as advisor/consultant for S2 Yachts, which is now being run by three generations of Slikkers. In so doing, Leon Slikkers has announced that Tom Slikkers, President of Pursuit Boats, will now be S2’s C.E.O. and President. Robert Slikkers will continue to oversee Tiara’s manufacturing process in addition to focusing on Energetx Composites. Energetx builds composite wind blades, nacelles, and other composite components for the alternative energy market.

As Tiara Yachts and Pursuit Boats look to streamline redundancies within the two companies, Tom Slikkers has announced that George Hetzel, Pursuit’s Vice President of Sales and Marketing, has been promoted to Vice President of Sales & Marketing for S2 Yachts. Mr. Hetzel will also coordinate S2’s international sales expansion plans with Pursuit’s Paul Perry, and Tiara’s Graham Nisbet. “George continues to demonstrate excellent leadership skills and has a real vision for the business. I’m confident that George will bring a best practices approach to both organizations”, says Tom Slikkers.

Mr. Hetzel’s first decision was to hire industry veteran, Nick Bischoff, to serve as Tiara’s Business Development Manager for the northern region of the United States and Canada. Bischoff, as recently as 2009, served as Tiara’s Vice President of Sales & Marketing. “Nick is a natural fit for the position – he knows the Tiara customer, the Tiara product, and the Tiara dealer network very well. With his 25 years of experience, I know that he’ll hit the ground running and will have an immediate impact on our business”, notes Hetzel. In addition, Bischoff will also serve as the company’s Special Projects Manager, with an emphasis on facilitating new product development, and leading Tiara’s much respected sales training program, Tiara University.

Mr. Hetzel has also assigned the Latin American and Caribbean region for Pursuit Boats to John Armbruster, who currently handles the Southern Region for Tiara Yachts. “John continues to
demonstrate his effectiveness as a well-respected dealer advocate. With John’s current responsibilities in Latin America and the Caribbean for Tiara, it made sense for John to work with S2’s Pursuit dealers in
the region”, noted Hetzel.

Randy Jernigan has been named Business Development Manager for Pursuit Boats for the Northeast and Eastern Canada. Randy brings over 25 years marine industry wholesale and retail experience to the Pursuit brand. He graduated with honors from Western New England College, followed by duty in the Coast Guard then naturally moving into the marine industry with such companies as OMC, Bombardier and HydraSports. “Randy’s intimate knowledge of the Northeastern marketplace and extensive wholesale experience will immediately support and continue to strengthen a solid Pursuit dealer network. We are fortunate to have such a strong representative join our Pursuit team,” said George Hetzel, Vice President, Sales and Marketing, S2 Yachts.

In addition to the direct sales responsibilities outlined, Pursuit Marketing Director, David Glenn has been promoted to Marketing Director, S2 Yachts. David will be responsible for shaping both brands, Pursuit and Tiara, as the company moves forward. “David has quickly become a valuable resource for our sales and marketing team. His industry relationships, practical knowledge and brand savvy will play a critical role in our success for the future,” S2 Yachts Vice President of Sales and Marketing, George Hetzel.

S2 Yachts, Inc. is comprised of Tiara Yachts and Pursuit Boats. Tiara is headquartered in Holland, Michigan and makes inboard yachts from 30’ to 58’ including the brand new 31’, and 36’ Coronets. Pursuit Boats manufactures high quality boats from 18’ to 38’ in Fort Pierce, Florida. Pursuit is comprised of the Offshore, Center Console, Sport, and Dual Console series. To learn more about S2 Yachts’ exciting and innovative products, please be sure to visit www.TiaraYachts.com, and www.PursuitBoats.com.

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